To be honest, at the start itself, Hyundai has priced Creta very aggressively but apart from that, there were some problems in Creta which I feel will be sorted out by his brother venue in his segment and pricing.
1.Price: Creta being the most sold and also loved SUV in India and Hyundai has impressed many of the customers with its design, styling and also features they offered in it. But when it came to the pricing dept. they have done some changes which resulted in hesitation for going towards it. It's a superb SUV and I don't say anything about it, but the price tag for it is too costly and if Hyundai has to take on the segment of sub-compact SUV space then it has to bring some wow factors and also some industry first's which they are going to provide in future. Starting from 9-15 lakhs price bracket among wich the base variant is never a good option to buy and there will be a heavy omission of features, we need to consider at least S variant or SX for sure which results in high cost, the venue is like a car which will replace that problem. Due to this, the customers who try to buy a Creta are unable to buy it will definitely look towards the venue and it will take charge of the sales of Creta from then.
2.Features and Variants: This is the place where Hyundai must be very careful else their sales may drop or customer satisfaction will never be achieved and I will tell the reason why! consider Verna, Creta and also Tuscon for real and I will explain each of them in a simple manner.
(A)Verna: In verna, there is an SX(O) variant in petrol but not in diesel and instead they have replaced it with sx+ for auto and SX(O) in the manual which it will also miss out on some features. What I want to ask is why there is no fully loaded variant with all the features in diesel on both manual and auto gearboxes?
(B)Creta: It's a great hit in sales and desirability, but not in features arrangement for every variant and this resulted in the same as we discussed before like omission of ventilated seats at the front, wireless charging, smart tailgate which are in Verna but not in Creta. Don't know why but there is this kind of problems with it.
(C)Tuscon: Tuscon also has some omissions like the panoramic sunroof, TPMS, Ventilated seats, lane warning and all. It costs 30 lakhs but apart from the lane departure warning the rest could be offered but not and no proper for that.
3. What is the solution: If at all they want to conquer the compact segment in India, they must price venue properly and not aggressively because due to that aggressive pricing there is some lack of customer contentment in the previous vehicles and I hope it will change from now at least.
The One more major thing they have to take care of is the distribution of features properly from the low end to high-end variants and they must provide a fully-loaded variant in the top end, else again the lack of customer satisfaction will follow up and feels not incomplete.
Note : Images are sourced from internet.
(B)Creta: It's a great hit in sales and desirability, but not in features arrangement for every variant and this resulted in the same as we discussed before like omission of ventilated seats at the front, wireless charging, smart tailgate which are in Verna but not in Creta. Don't know why but there is this kind of problems with it.
(C)Tuscon: Tuscon also has some omissions like the panoramic sunroof, TPMS, Ventilated seats, lane warning and all. It costs 30 lakhs but apart from the lane departure warning the rest could be offered but not and no proper for that.
3. What is the solution: If at all they want to conquer the compact segment in India, they must price venue properly and not aggressively because due to that aggressive pricing there is some lack of customer contentment in the previous vehicles and I hope it will change from now at least.
The One more major thing they have to take care of is the distribution of features properly from the low end to high-end variants and they must provide a fully-loaded variant in the top end, else again the lack of customer satisfaction will follow up and feels not incomplete.
Note : Images are sourced from internet.
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