EV's! Why Indian market is slow and what it needs to boost the EV's sales in future?

Important Note: The Below listed ones are totally based on my observations and opinions only.

Now! Into the post.

Hello guys! And welcome to CarsReboot! Today I'm gonna discuss the EV's which is a kind of curiosity creating aspect and also one of the important means as we step into the future to save our environment. 

As we have seen in recent times that the sales of EV's are not on par with what customers aspire to have and the aspects which companies must consider are listed below.

1. Designs: This is one of the major aspects which companies should work heavily on, whenever you purchase a vehicle the focus is mainly towards the design rather than other aspects and as of now we have Hyundai Kona, MG ZS EV, and Tata Nexon EV among which ZS from MG turns out to be the better looking one overall while the smartest of the pack goes to the Kona due to its design, range, clever distribution of features and also driver only ac and many others. Tata Nexon is a better value for money purchases among all. So, companies should look into this aspect a bit deeper as in my opinion Altroz which is the upcoming one from Tata is surely a showstopper and also the sedan i.e, Tata E-vision is a stunning looker and also Mahindra is preparing XUV300 EV which is satisfying but companies should extend their hands further towards more appealing ones.

SUVs are the primary hot-selling segments and if companies can invest better designs with a better balance of all aspects then it'll change the sales count like anything.

2. Range Anxiety: This was there right from the start and customers throughout India need to be understood that they can achieve good range if driven properly and that's one of the biggest challenges companies must face and some have started it earlier like MG with ZS and even Tata is also promising very good figures of range if driven efficiently while Kona is having the highest range of all.

To overcome this, companies should bring better range giving batteries to the Indian market and for a small instance, Hyundai Kona's current battery capacity is 39.4kWh which gives a range of around 400+kms(claimed) but in real-world scenarios, it is around 300-340kms and that's too if driven very efficiently. So, the thing is that in global markets Hyundai is also having another 60kWh battery that gives us even higher range which will clear the thirst of customers with range anxiety. The Fact here is that it'll take some time for us to be able to purchase affordable EV's and to make it happen, the price of the batteries must come down and the companies should invest well in that sector.

So, to remove range anxiety from customers companies should bring more and more high range vehicles but that needs some time of transition which is not very far.

3. Infrastructure: This is one big aspect that determines whether the EV's are going to be our primary choices in future or not! 

For this particular one, I believe companies are striving to extend their hands towards building infrastructure while Govt of India must support even stronger to start the charging infrastructure to be built not only in developed cities but also at highways, district headquarters, developing areas as well and for this to happen, first the sales should be increased in cities and the requirements should increase in other areas parallelly.

4. Features: This is one more area where companies must handle very sensitively. Because you see, the companies are providing lots and lots of features in their fossil fuel-driven cars and when it comes to the EV's somethings are missing but to overcome this, companies should innovate new features every now and then so that they keep customers engaged.
For instance powered driver seat, electronic parking brake, digital instrument cluster with some animation and futuristic appealing design of fonts and info description in it, rotary knob for driving which looks more attractive, powered tailgate, comfortable and spacious interiors with good ride quality, front and rear parking sensors, voice command functionalities and all take time and cost and strategies to install in what type of vehicle and all but companies should be able to incorporate them in the higher end models at least so that customer's focus can be directed towards that variants.

5. Pricing: This I can't predict very clearly how it is going to be but the stats say that in the future if customers focus turns towards EVs means the prices could decrease and also we will be able to see affordable options as well. So, only sales and interest can make this happen.

6. Body types: As I mentioned above that SUV is the segment that is booming like anything and if companies can cash than using appropriate tech, designs, range and also affordability then it'll be great. Not only in SUV's but companies should try to shift their focus towards other segments like Hatchbacks(Altroz EV) and smaller hatches as well and they must take feedback from customers through online or offline as once a customer buys a particular vehicle in their company be it of any segment and if companies are able to gather the requirements on what kind of EV they would aspire to have or see in future and what features they would like to have in it. the kind of design and other aspects and gathering the data through the Car channels like AutoCar India, Powerdrift, CarWale, CarDekho, ZigWheels, CNB, and others will be of great help as there are people who are well knowledged in that fields who meditate about cars every second.

Finally! As the post is coming to an end I would like to conclude this by saying this one point and i.e, as of now we have petrol, diesel-driven vehicles in India and what companies should focus on is that customers in India currently can go anywhere in India with their diesel or petrol-powered vehicle but can do they do that with an EV? is the question that should continuously run in their mind and keeping it they must develop something extra-ordinary which is unique in every aspect.

Thank you for reading this and post your opinions about this post in the comment section below. See you!


COVID-19 is breaking out faster than ever in India and I request everyone who reads this to stay safe in homes, spend quality time with families and do follow social distancing very strictly. (Posted on personal interest)